Logo, icons, clothing identity, and product launch visuals for CEFE.

Overview

Céfé brought mobile car wash and barber appointments to Greater Montreal. The scope covered the wordmark, service icons, team uniform identity, and launch posters for both service lines.

The challenge

Two service lines, one brand. Customers had to recognize Céfé in seconds whether the van carried a comb or a hose.

Strategy

We anchored the identity in a flexible wordmark and circular service icons, then extended it to Working Clothing uniforms and bilingual launch print while the mobile app was still in development.

Process

Four slides trace the system: Voilà lockup on brand color, stamp mark for badges and print, then paired car wash and barber service icons.

Final logo

Primary cēfē wordmark with macrons and Voilà tagline for van decals, app icons, and phone-first booking flows.

Applications

Launch posters for mobile car wash and mobile barber, plus Working Clothing lockups for field teams.

Guidelines

Working Clothing symbol construction and black/white logo variants for embroidery and print.

About Céfé

Céfé is a Greater Montreal mobile services company offering on-site car wash and barber appointments. Services come to the customer across the region, booked by phone through ce-fe.ca while a mobile app was in development at the time of the launch materials.