Identity rooted in Herefordshire

Falstaff Farms is a working estate in Herefordshire: pasture, walled garden, trout, cider, honey, and seasonal produce sold through falstaff.co.uk. The scope covered logotype, palette, illustration style, and packaging architecture for current and future SKUs.

Farm brands often default to generic rustic clip art. We anchored the system in a Herefordshire seal and repeatable packaging panels so heritage read as credible, not costume.

Illustration and logo together

Pencil illustrations of windmill, trout, orchard, and wildflower motifs carry across packaging, farm signage, and the website. The logo with the company name appears in label, official, and inverted versions, all sharing the seal so one logo works on shelf edge and farm signage.

We tested contrast and legibility at label scale before locking palette and typography specs the team could reference in-house.

Place you read before you taste

Customers recognize Herefordshire on the shelf before they read the product name. The seal and pencil motifs carry the same estate story on trout, cider, and honey.

• Falstaff Farms logotype lockups with Herefordshire seal: Logotype lockups
• Falstaff Farms pencil illustrations of windmill, trout, orchard, and wildflowers: Illustration language

Packaging trout, cider, and honey

Retail packaging for trout fillet, apple cider, and wildflower honey share the same panel structure: illustration band, product name, regulatory block, estate stamp. New SKUs inherit that layout from a shared panel template.

Color and typography reference pages document RGB values and voice so the next product line carries forward from the same system.

One panel system for every SKU

Trout, cider, and honey share one panel layout so regulatory detail and estate voice stay intact when the team adds a new product.

• Falstaff Farms fresh trout fillet packaging design: Fresh trout fillet
• Falstaff Farms fresh apple cider bottle label design: Fresh apple cider
• Falstaff Farms wildflower honey jar label design: Wildflower honey

Specs the team can extend in-house

RGB values and typography live in one reference the estate team uses to launch SKUs without reopening layout decisions with a studio.

• Falstaff Farms color palette with RGB and hex values: Color palette
• Falstaff Farms typography and brief introduction spread: Typography and brand voice