Warmth without health clichés

Medago let doctors and dentists send prescriptions from smartphones to a patient-chosen pharmacy. Health logos often default to crosses and hearts. We aimed for warmth without cartoon softness, credible enough for clinical partners.

Tested on app and partner backgrounds

Field and contrast testing on dark application backgrounds preceded the partner logo version. Rounded geometry and open counters signal access and calm. The logo had to hold at app icon scale and on partner materials.

Application testing

Field and contrast testing on dark application backgrounds.

• Medago primary mark on dark field for app and partner materials: Dark field application

Logo for app, web, and pharmacy partners

The primary logo covers the patient app, website, and pharmacy partner materials. PetalMD acquired Medago in January 2016 to add e-prescribing to its physician network platform. The logo stayed legible through the integration period.

Final mark

Primary logo for app, web, and partner materials.

• Medago logo mark: Primary mark