Warmth without health clichés

Medago let doctors and dentists send prescriptions from smartphones to a patient-chosen pharmacy. Health logos often default to crosses and hearts.

We aimed for warmth without cartoon softness, credible enough for clinical partners.

Tested on app and partner backgrounds

Field and contrast testing on dark application backgrounds preceded the partner logo version. Rounded geometry and open counters signal access and calm.

The logo had to hold at app icon scale and on partner materials.

Trusted on dark partner UI

Partners and app screens needed the logo to read on dark fields without losing warmth. We tested contrast on real backgrounds before locking the primary lockup.

• Medago primary logo on dark field for app and partner materials: Dark field application

Logo for app, web, and pharmacy partners

The primary logo covers the patient app, website, and pharmacy partner materials. PetalMD acquired Medago in January 2016 to add e-prescribing to its physician network platform.

The logo stayed legible through the integration period.

The primary logo ships on app, web, and pharmacy partner materials with enough warmth to feel human without health-industry clichés.

• Medago logo: Primary logo