Wordmark for an exclusive F&B product brand: lowercase type, no symbol, built for labels and dark packaging.

The wordmark carries the identity

Noirform's wordmark lands on bottle labels, tasting menus, and ordering apps. Premium food logos often reach for crests and scripts. We rejected a separate symbol and let the name carry the identity with lowercase, wide, flat letterforms.

Weight and spacing for labels and glass

Circular o-forms and even stroke weight keep the wordmark legible at favicon scale and embossed on glass. Letterform weight, counter shape, and horizontal spacing were tuned before final approval. Black type on dark fields keeps the noir in the name literal.

Wordmark development

Letterform weight, counter shape, and horizontal spacing before the final wordmark.

Sharp from label to app header

The horizontal aspect ratio reads well debossed on stationery and legible at app header scale. Delivered as SVG so it stays sharp from label to digital. No ornament buys room for the product to lead.

Final mark

Approved wordmark for label, packaging, and digital touchpoints.