Logo for menus, decks, and signage

Saohouse is a Montreal interior design studio. The logo had to read on menus, project decks, and exterior signage while leaving room for client photography.

We paired a compact logo with the company name and spacing rules that scale from business cards to large-format print. Restraint was the goal: one logo, enough margin around it, quiet beside portfolio photography.

The logo reads on menus, project decks, and exterior signage without fighting client photography. Restraint was the goal: one logo, enough margin, quiet beside portfolio work.

• Saohouse approved logo: Primary logo

Spacing, color, and print rules in one place

Print partners needed a minimum margin around the logo so it stayed clear of menu and signage edges. The guidelines showed that spacing on light and dark backgrounds, with color values and grayscale versions for proofs.

Business card examples showed type hierarchy and logo placement print partners could follow on every job.

Rules print partners could follow

Print partners get minimum margins, palette values, and grayscale versions in one PDF, so menus and stationery stay consistent when several projects run at once.

• Saohouse guideline: Main logo and tagline: Main logo and tagline
• Saohouse guideline: Clear space and safe zone: Clear space and safe zone
• Saohouse guideline: Brand color palette: Brand color palette
• Saohouse guideline: Grayscale lockups: Grayscale lockups
• Saohouse guideline: Business card applications: Business card applications

Branding guidelines for print partners

I wrote branding guidelines that covered the logo and tagline, color specs, grayscale versions, and print examples. Saohouse could send one PDF to print partners on every project.

When several projects ran at once and new print vendors came in, menus, stationery, and signage kept the same logo spacing and color rules.