The Challenge

Hospitality studios juggle client projects and their own brand. Saohouse needed one reference for how the mark appears on light fields, in grayscale, and on stationery.

My Mandate

Document the mark so the studio and vendors apply it consistently without a designer on every proof.

Define the mark for hospitality contexts

Saohouse is a Montreal interior design studio. The mark had to read on menus, project decks, and exterior signage without competing with client work. We paired a compact lockup with spacing rules that scale from business cards to large-format print. The goal was restraint: one mark, clear safe zones, no ornament that fights photography on portfolio pages.

Logo lockup

Approved mark with spacing rules for hospitality and print contexts.

• Saohouse approved logo mark: Primary mark

Document usage before drift sets in

Clear space and safe zone spreads show minimum margins around the mark. Palette and grayscale lockups cover light and dark fields vendors see on proofs. Business card applications demonstrate type hierarchy and logo placement so print partners do not guess on every job.

Usage and applications

Clear space, palette, grayscale lockups, and print applications from the guideline deck.

• Saohouse guideline: Main logo and tagline: Main logo and tagline
• Saohouse guideline: Clear space and safe zone: Clear space and safe zone
• Saohouse guideline: Brand color palette: Brand color palette
• Saohouse guideline: Grayscale lockups: Grayscale lockups
• Saohouse guideline: Business card applications: Business card applications

Hand off a deck vendors can run

The guideline deck covers main logo and tagline, color specs, grayscale treatments, and print applications. Saohouse can send one PDF instead of annotating comps per project. That saved the studio from mark drift when projects stacked and external vendors rotated.

Outcome

A guideline deck the studio could hand to vendors: spacing, palette, grayscale lockups, and business card applications without reopening every layout decision.

Closing Insight

The deck mattered because vendors stopped asking where the logo sits on every new print run.