Comprehensive branding system for Villa Design.

Overview

Villa Design needed a brand identity that matched the craft behind high-end interior and furniture work across Morocco and the Gulf.

The challenge

Fit-out firms often look interchangeable on paper. The identity had to signal heritage and precision without leaning on cliché orientalism.

Strategy

We built a ViD monogram with Yeseva One and Open Sans, then stretched it across lifestyle photography, catalog layouts, and a five-color system ready for print and digital.

Process

The brand story spread opens with the mustard field, French headline, and newsletter CTA. It anchors positioning before type and color carry the system into catalog work.

Final logo

Approved horizontal lockup: ViD monogram, divider, and stacked Villa Design Company wordmark for signage, stationery, and digital headers.

Applications

Furniture catalog spreads pair product photography with the ViD system across interior and furniture lines.

Guidelines

Primary palette, logo colorways on light and dark fields, and the Yeseva One + Open Sans pairing.

About Villa Design

Villa Design Company positions itself as a design and fit-out firm with more than 25 years in the market. It offers full-service work from rehabilitation to custom furniture production.