نبذة

هذه الصفحة بالإنجليزية. انتقل إلى الإنجليزية للسيرة الكاملة، أو تابع بلغتك لبقية الموقع.

I turn vision into reality in brand, product, and strategy.

Since my early teens I've sat in front of computers, in awe of what they could do. I broke them, fixed them, then started making things with them.

I studied industrial product design at Cégep du Vieux-Montréal in Canada, then product design, architecture, cinema, and visual communication at ECAL, the prestigious design school in Lausanne, Switzerland. I've always lived between the artistic world and the engineering world. That's why I chose design as my calling. Or maybe it chose me.

Throughout my career, people came to me with raw ideas, a sketch of a business or a way to push an existing one further, and asked me to help make it tangible. From designing brands and websites to founding Spont Creative Agency, then into product ownership: VP Product at Paper, CTO at Openfair, co-founder of 1Health. Over twenty years, I've built inside companies and started new ones. The pattern never changed: every project is an experiment. We ship, we learn, and the learning is what creates the impact.

Before Paper, I founded Spont Creative Agency, my studio for branding, marketing, and app design. Across 100+ client projects, I took half-formed ideas and turned them into brands, campaigns, and apps people actually used. See the branding portfolio.

At Paper I joined the founding team and helped take the platform from marketplace to SaaS, reaching millions of learners. Since then I've co-founded Openfair (0 to $1M+ ARR in about 12 months), led product across PE-backed portfolios, and advised NGOs, nonprofits, and impact organizations on delivery and conversion, including UNDP's global biodiversity platform. Today I lead product at 1Health, a UAE healthcare discovery startup from vision through BETA, brand, and monetization.

I work with early-stage founders and established teams on product, conversion, and revenue. Strategy and execution, both.

I always value learning from the people I work with and work for. When I am not building software I bodyboard at the beach or capture moments in photo and video. Lately I've been deep in vibe coding with agentic AI, and enjoying how much faster good ideas can become real.

If you're building something that needs someone who thinks in systems and can help guide it, I'd like to hear from you.