Work

Selected case studies across brand and product.

UMMA Foundation: Community App and Donation Flows That Scale Impact: Product advisor at UMMA Foundation: UMMA app at ummaapp.com, +20% conversion, +50% donation size, sprint cadence, and vibe coding coaching for the team.
1Health: Vision to Launch: 1Health is live in BETA in the UAE: twelve months from family idea to admin back-office, discovery UX, brand system in product, and provider listing tiers.
Openfair: Co-founding an SMB Acquisition Marketplace: Co-founded Openfair: brand, recommendation matching, structured financials on every listing, and $1M+ ARR in 12 months.
Falstaff Farms: Heritage Identity and Packaging: Heritage identity and retail packaging for a Herefordshire estate: heraldic logo, illustration language, and extendable SKU system.
PE Portfolio: Product Fixes That Moved Revenue: PE portfolio SaaS optimization: funnel fixes, pricing clarity, and support automation that drove 7× revenue growth.
Decade on Biodiversity: Global Platform for 190 Countries: UN Decade on Biodiversity platform: policy to product for 190 countries with WCAG compliance and RTL/LTR support.
GradeSlam to Paper: From Marketplace to SaaS Platform: Founding-team VP Product at Paper: buyer discovery, logo and product UI, +25% session starts, Paper Review from chat demand.
Diebec: Precision Logo for a Die Manufacturer: Geometric logo for a precision die manufacturer: construction, depth, and negative space for industrial applications.
Medago: Health Brand Logo: Logo for Medago health application services.
Saohouse: Logo System for a Hospitality Studio: Logo and usage rules for Saohouse interior design studio: spacing, palette, and print applications for menus, stationery, and signage.
Acomptax: Logo Design: Logo design for an accounting services firm.