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Design. Technology. People.

I build products, brands, and companies.

For over 20 years, I’ve used design and technology to build companies and lead product teams across education, healthcare, finance, and social impact.

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Brand, product, and company work.

Selected work

Orange FixFlags F with a product review, issue cards, and the live report on a white field

FixFlags

I built FixFlags from the product checks I kept giving coding agents: review the live URL, show the evidence, rank the problems, and send each fix back to the builder.

1Health logo with healthcare icons on a glass podium illustration

1Health

1Health is live in BETA in the UAE: twelve months from family idea to admin back-office, discovery UX, brand system in product, and provider listing tiers.

Openfair storefront illustration with charts, maps, and financial data panels

Openfair

Co-founded Openfair: brand, recommendation matching, structured financials on every listing, and $1M+ ARR in 8 months.

Falstaff Farms honey jar and illustrated ivory carton, presented in a woodland-green packaging visualization

Falstaff Farms

Heritage identity and retail packaging for a Herefordshire estate: heraldic logo, illustration language, and extendable SKU system.

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Saad playing the piano

A little about me

I like making hard things simple.

I love working through hard problems. I like turning ideas into something people can use, and finding solutions that feel clear once you see them.

I use data to shape hypotheses and test whether a solution works. Science, art, and design all inform how I think and what I make.

More about me

Journal.

Notes on product, design, AI, and building companies.

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FAQ

A few things people usually ask.

Get in touch

Let’s tackle it together.

If your team has a difficult product, design, or business problem, I’d like to hear about it. We can talk through what’s happening and where I could be useful.

Let’s talk