FixFlags
FixFlags is a website monitoring tool for teams building with AI. It finds broken pages, slow loading, and problems that stop visitors, with clear steps to fix them.
Design. Technology. People.
I solve problems through design and technology.
For over 20 years, I’ve used design and technology to build products, grow companies, and lead teams across education, healthcare, finance, and social impact.
View the workBrand, product, and company work.
Selected work
1Health
1Health is a healthcare startup based in the UAE, working to make care easier to access. Patients can find doctors and clinics, compare their options, and contact providers in one place.
Openfair
Openfair is a marketplace for buying and selling small businesses. I co-founded the company and led product, UX, and brand as we reached $1M+ ARR in eight months.
Falstaff Farms
A Herefordshire estate identity, with a heraldic logo and pencil illustrations carried across trout, cider, and honey packaging.
A little about me
I like making hard things simple.
I love working through hard problems. I like turning ideas into something people can use, and finding solutions that feel clear once you see them.
I use data to shape hypotheses and test whether a solution works. Science, art, and design all inform how I think and what I make.
More about meJournal.
Notes on product, design, AI, and building companies.
The questions I ask before building a product
A product can work as designed and still struggle when the problem, audience, or distribution is unclear.
I taught founders to build roadmaps at McGill. The framework still works.
I taught a product roadmap workshop at McGill in 2017. Building with AI has changed the pace, but I still use the same questions to decide what to build next.
What changed when I started building with coding agents
Building 1Health with coding agents changed how I write software. Product decisions, code review, and checking the live result still take my attention.
The best interfaces are the ones you don't notice
A small change to the session start flow at Paper made the next step clearer and increased session starts by about 25%. Here is how I look for that kind of improvement.
FAQ
A few things people usually ask.
Get in touch
Let’s tackle it together.
If your team has a difficult product, design, or business problem, I’d like to hear about it. We can talk through what’s happening and where I could be useful.
Let’s talk