I build products, brands, and companies.

Product architect with 20+ years designing, building, and shipping profitable products. Advisory for founders and teams who need to evolve their product vision and align it to the market. Building with AI since 2013.

Paper · Openfair · PE portfolios · Impact orgs.

Selected Case Studies

Brand, product, and company work.

FixFlags: Product QA Before You Publish: I built FixFlags so people who build with AI can finish the product: from a prototype to something people can actually use.
1Health: Vision to Launch: 1Health is live in BETA in the UAE: twelve months from family idea to admin back-office, discovery UX, brand system in product, and provider listing tiers.
Openfair: Co-founding an SMB Acquisition Marketplace: Co-founded Openfair: brand, recommendation matching, structured financials on every listing, and $1M+ ARR in 12 months.
Falstaff Farms: Heritage Identity and Packaging: Heritage identity and retail packaging for a Herefordshire estate: heraldic logo, illustration language, and extendable SKU system.
PE Portfolio: Product Fixes That Moved Revenue: PE portfolio SaaS optimization: funnel fixes, pricing clarity, and support automation that drove 7× revenue growth.
UMMA Foundation: Community App and Donation Flows That Scale Impact: Product advisor at UMMA Foundation: UMMA app at ummaapp.com, +20% conversion, +50% donation size, sprint cadence, and vibe coding coaching for the team.
GradeSlam to Paper: From Marketplace to SaaS Platform: Founding-team VP Product at Paper: buyer discovery, logo and product UI, +25% session starts, Paper Review from chat demand.

View all work

Journal

Notes on product, design, and building things people use.

I looked at why products fail. The answer is almost never the product.: 90% of new product development efforts fail. The cause is almost always upstream of the build.
I taught founders to build roadmaps at McGill. The framework still works.: I taught this framework in 2017. AI changed everything around it. The framework still works.
AI writes 80% of my code now. Here's what I actually do all day.: I shipped a real product using AI agents. The typing moved to machines. Everything else stayed.
The best interfaces are the ones you don't notice: The best products disappear. The worst ones make you think. Here's the line between them.
I analyzed 50 acquisitions. Here's why most buyers overpay.: I mapped 50 small business acquisitions. The pattern is clear: most buyers skip the one step that matters.
Branding isn't your logo. Here's what actually matters.: I spent a semester mentoring founders. The branding lesson nobody expected had nothing to do with design.

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FAQ

What do you actually do?

I design products and brands. Sometimes that means building a company around them. I want the work to help people.

Who do you typically work with?

Founders with something real to ship, PE portfolios, established operators, and impact orgs. Paper, Openfair, portfolio companies, and 100+ studio projects through Spont Creative Agency are on the site if you want the proof.

Will you do the work yourself?

I lead the work, join your team when that fits, and bring in trusted specialists when scope needs it. One person accountable either way.

What does it cost?

Scoped to the outcome, not the hours. A focused audit costs less than a build that runs a quarter.

What happens after I reach out?

You answer a few short questions on the form. I reply within a few business days. We talk through what you're building and whether we could build something great together. If it's a fit, we agree on outcomes before anything starts.